Post-Launch: The risk of customers deceived by fakes
How to manage the crisis of people who paid a fake invoice thinking it was yours.
Audience: Content Creators and Influencers · Risk level: ATTENTION
Blindfy Intelligence Unit · Technical review by Blindfy
Scenario
After the cart closes, dozens of people complain they never received access but paid fake invoices.
How the scam works
Social engineering during the peak euphoria period of the launch.
Common mistake
Simply saying "it's not the company's problem."
Impact
Lawsuits, complaints on review sites and brand reputation damage.
What works
Humanized customer service protocol and legal/technical guidance.
Protection checklist
- Have an official statement ready about scams
- Guide the customer to file a police report
- Help with bank dispute resolution
- Take down the channels that issued the fake invoices
- Monitor new fraud attempts
- Visually explain how to verify the invoice
Editorial sources
- CERT.br / NIC.br — Cartilha de Segurança para Internet
- ENCCLA / Ministério da Justiça — Enfrentamento a golpes digitais
Protecting your customer is protecting your longevity in the market.
