The launch scam: The fake profile on "D-day"
How criminals steal your sales by creating support profiles at checkout time.
Audience: Content Creators and Influencers · Risk level: CRITICAL
Blindfy Intelligence Unit · Technical review by Blindfy
Scenario
At the peak of a launch, identical profiles to the support team approach prospects offering discounted payment links.
How the scam works
They monitor "I want it" comments or questions and act quickly via DM before official support.
Common mistake
Focusing only on paid traffic and forgetting checkout security.
Impact
Direct sales losses and deceived customers who never receive access.
What works
Real-time comment monitoring and prominent warnings during the live/page.
Protection checklist
- Have a dedicated team to block fakes in chat
- Repeatedly announce official channels
- Monitor new profiles with similar names
- Use only links from well-known platforms
- Block scam keywords in chat
- Have a quick reporting channel for the public
Editorial sources
- CERT.br / NIC.br — Cartilha de Segurança para Internet
- ENCCLA / Ministério da Justiça — Enfrentamento a golpes digitais
Your launch needs security, not just marketing.
